Tuesday, July 5, 2011

Online Retail India stands at 2000 crore

Now the online Retail India stands at Rs.2000 crore & likely to be worth Rs.7000 crore by 2015 due to easy availability of Broadband & increasing internet penetrain in India. India is set to become the 3rd larget country of intnet users in the next two years.

In May 2011, the total internet users are in india was around 436 lakhs as per the report of comscore & growth by 13%.

These categories have near Universal reach
  1. services
  2. portals
  3. search/navigation
  4. conversional media

These categories has nearly 15% growth in Unique Visitors

  1. Business
  2. Education
  3. Automotive
  4. Real Estate
Google, Yahoo & Facebook have the Top 3 Unique visitors in the Internet space in India


The overall Internet Growth in may 2011 is 13% where maximum driven by women is 41% and 19% of 25-44 yrs.


Thursday, June 30, 2011

Google unveils the Facebook rival, Google+

Bangalore: A very similar lookalike social networking site of Facebook is being innovated by Google and the search engine names it as Google +. The social network tool is expected to give a tough competition to Facebook.

Jobs in Digital Media

Find Jobs in Digital Media Industry
http://www.alootechie.com/jobxchange/alljobs.php

Wednesday, June 29, 2011

Google launches a new social network called Google+ : Source - Aloo Techie

Google has launched a new social network called Google+ which is aimed at exploiting the difficulty of sharing information with only a small group of online friends, such as a user's close personal friends, rather than with all of their social connections that include work colleagues and others. To Know More : http://www.youtube.com/watch?v=xwnJ5Bl4kLI&feature=player_embedded#at=73

Google+ is designed around "Circles" that allow users to group people within their social sphere into different categories. Google says that the people users tend to meet up with on Saturday nights, for example, can be grouped into their own category, while parents can be placed into another. Users can then decide to share only certain information with different Circles. To Know More : http://www.youtube.com/watch?v=BeMZP-oyOII&feature=player_embedded

Another feature is Sparks which lets users input interests and then receive "something cool" related to the specific topic, including news, videos, and other content. The service's Huddle option allows for group chatting on mobile devices. To Know more : http://www.youtube.com/watch?v=MRkAdTflltc&feature=player_embedded

In addition, the social service includes a feature called Hangouts that lets users find others who are "hanging out" on the web. If users decide to join a given hangout, you'll be able to engage in a video chat with the others there. Google+ also comes with an Instant Upload option that automatically uploads all photos and videos from your phone to your profile. From there, you can decide who to share that content with. To know more : http://www.youtube.com/watch?v=Tku1vJeuzH4&feature=player_embedded


Monday, June 27, 2011

Mobile Marketing grew by 15 Percent. Source : Silicon India

The Indian mobile handset market grew by 15 percent to a whopping 33,171 crore in 2010-11, with Nokia and Samsung emerging as top revenue earners, says a report.


According to an annual study by telecom industry journal Voice&Data, revenues of the Indian mobile handset market increased to Rs 33,171 crore in 2010-11 from Rs 28,897 crore an year ago.

Nokia retained the numero uno position in handset business with revenue of Rs 12,929 crore showing a growth of 0.2 per cent over Rs 12,900 crore it registered in FY 2009-10.

The Finnish firm has registered a flat growth as it lost market share in low-end segments to home grown handset makers such as Micromax, Karbonn and Spice whereas it's high-end phones faced a tough competition from brands like Samsung, BlackBerry and HTC.

"Nokia's loss market share due to lack of dual-SIM phones in its portfolio. Dual-SIM phones have become an increasing phenomenon among value conscious Indian consumers. For FY2010-11, Nokia enjoys a market share of 39 per cent," an analyst at Voice&Data said.

Nokia was followed by Samsung with an impressive 22 per cent rise in revenue to 5,720 crore. It has registered a market share of 17.2 per cent.

Samsung's success can be attributed to its rich product portfolio on various popular operating systems like Windows, Android and Bada. The company's entry level smartphone 'Wave' and 'Galaxy S' have been hugely successful during the period.

Micromax captured third slot with a revenue of Rs 2,289 crore in 2010-11, a 43 per cent jump from year-earlier. It has grabbed a market share of 6.9 per cent.

Canadian firm Research in Motion's brand BlackBerry and LG scored the fourth and fifth position with revenue of Rs 1,950 crore and Rs 1,210 crore, respectively.

In terms of market share, BlackBerry has 5.9 per cent shares, while LG, has a market share of 5.5 per cent.

Interestingly, G' Five, which has market shares of four per cent, witnessed highest growth of 75.6 per cent in revenue. While, Spice has seen a 11.5 per cent decline in revenue.

Other top 10 handset players include G'Five with a revenue of (Rs 1,326 crore) Karbonn ( Rs 1,004 crore), Spice (Rs 920 crore), Maxx (Rs 745 crore) and Sony Ericsson (Rs 690 crore).

Most other Indian brands including Lava, Intex and Zen have shown almost a flat growth.

The price conscious Indian consumers could benefit in the current fiscal as domestic handset players like Maxx, Karbonn and Micromax roll out made in India handsets from their own manufacturing plants.

The 'Voice&Data 100' covered all the mobile handset companies doing business in India across categories like feature phones, multimedia phones, enterprise phones and smartphones.

Saturday, June 25, 2011

Mobile Marketing Opportunities

Now people are serving internet from Mobile more than Desktop / Laptop. Mobile is a big Platform for Digital Advertisor in Future. Now the 92% of mobile internet users are from North America, Asia, Western Europe & Africa and where India has the largest share in Asia.

The worldwide breakdown of the  Device Manufacture share where Apple is getting share of 30%, Nokia 23% and Samsung 11%.

There are many opportunities in mobile for Advertisor

A) Reach your target Audience in Mobile


B) Innovative Ad formats to meet Advertiser’s unique needs

C) There are thousands of premium mobile websites where you can promote your ads

D) Promote your App & drive downloads and grow your business

E) Android & iPhone specific ad formats maximize user engagement

F) Channels are included downloads, Communities, Entertainment, Sports, news & Information & much more

G) Effective campaign strategies including lead generation and click-to-call

H) Easy ad creation and extensive real-time reporting

I) Targeting by country, region,demographic, interests, mobile device and carrier



Friday, December 5, 2008

Growth your business

Search engine marketing is a platform of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. SEM methods include: search engine optimization,paid placement, and paid inclusion.